The real estate market has slowed down in many areas that were booming in the late 2000´s. Sellers in those areas got spoiled. It was only necessary to put a sign out front, and buyers came. Spanish property sold in a matter of days. This is no longer happening. If you want to sell your property in a slow area, what do you do?
Go Back to Marketing Basics !
Whether you are selling your property yourself or working with a real estate agent, the answer is the same. Go back to marketing basics. We’ll look at things you can do for yourself if you’re selling as a FSBO (for sale by owner). If you’re working with an agent, you need to interview to find one who will do the sorts of things we’ll talk about here.
Start with getting your property in first class shape. Then price it realistically.
Begin your marketing by putting up a “for sale” (Se Vende in Spanish) sign. About 10% of sales come from this source in a slow market. It’s not like the days when one put up a sign and buyers came in droves, but it is still worth doing. You can buy these at any Chinese market shops or ferreterias.
Upload your property to one or more Internet multiple listing sites for FSBO properties. Choose one that encourages adding photos to listings. The more photos the better. Buyers love pictures. Make sure the site doesn’t have a bunch of listings that have already been sold. Find a site that gives your property its own web address.
Don’t forget lead in signs. These are signs indicating there is a property for sale with arrows on them. They can be placed on fences or street lights to point people from a busy street through the turns necessary to get to your property.
Classified ads in your local newspaper are a good idea. You can include a reference to your online listing. That can give you more mileage from the pictures you uploaded.
Brochures are a good idea, too. Put a brochure box out at the front of your property. You can probably print an adequate brochure from your Internet listing. If you’re good at it, you can make up your own magazine spread style brochure.
Brochures are useful in several ways. They make it easy for the people who just notice the sign or come in following the lead-in signs to learn more about your property. If they like what they see, they are apt to make an appointment to see your property in person. Be sure your brochure contains contact information such as your phone number and perhaps your email address.
People shopping for a home usually look at lots of properties. After a while they get confused about what they have seen. Your brochure with photos will help them remember your property.
Are there any local Internet forums or Facebook pages where you can advertise ? After all, the location of your property must be reasonably convenient to those places.
The point is don’t do just one thing. Use your head. Put out as many marketing ambassadors for your property as you can figure out how to. The truth is people don’t really sell property. What they do is bring them to the attention of enough people who are shopping for a property that a buyer inevitably emerges. Present your property to enough potential buyers, and it will sell even in a slow market.